an aspiring singer dolly pandey (nidhi subbaiah)
has a no-nonsense attitude towards life, roughs
up eve-teasers, rides a bike and has guys
sweating it out when she is around. a local
toughie vicky shukla (rajneesh duggal), who
contests elections, indulges in fights, but wears his heart on his sleeve, and a local rich boy,
kabeer (arjun bijlani), who now lives in mumbai
and runs an event management company. these
form the trio in this romance. with a poorly written and predictable story and
screenplay, replete with cliches and humour,
direct ishq gets nowhere even after it is over.
even the love story appears confused. the
characters are flimsy, paper thin and trite. the situations in the film with the hero and his
set of lackeys are oft-seen. the dialogues
brimming with english words intended to be
funny, end up having the opposite effect. although the heroine is supposed to be an
aspiring singer, the music in the film is third rate
and jarring to the ears. the title song, direct ishq
is equally lacklustre and tacky, in a badly
choreographed dance sequence. rajneesh as vicky shukla shows promise,
exudes confidence and has a fairly strong screen
presence, but overacts throughout the film. his
banarasiya flavour is a bit too over the top and
his mannerisms are exaggerated. however, he
looks the character of the local toughie owing to his physique and personality. debutant arjun as kabeer, the good boy from a
rich family, offers nothing to his poorly written
character, by way of performance or persona. nidhi as dolly pandey, starts off with a bit of a
promise, but peters out. she seems to lack energy
and charisma, expected of a lead actor. the poor
dubbing and her shrill voice only add to the
viewer's agony. rajesh shringarpure as raode bhau, a local bhai
in mumbai, is equally a hackneyed character,
trying desperately to get his deep voice to sound
like a baritone. director rajiv s ruia seems to lack focus and has
tried to borrow from many such stereotypical
small town-esque films, thus making it a melange
of mediocrity. the production values are poor and give the film
the feel of a low cost b-grade film. the opening
sequence with montages of varanasi in all its
glory, is perhaps the only treat for the eyes. to know who finally gets the girl, watch direct
ishq at your own risk. this over two-hour saga
is an absolute eyesore and makes for tedious
viewing. it is a far cry from the rom-com it is
touted to be.
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